Lose weight with yoga in 10 steps to a trim tum – Daily Mail

Daily MailLose weight with yoga in 10 steps to a trim tumDaily MailIn another study, a group of heart patients with narrowed coronary arteries were put on a low-fat vegetarian diet and told to practise yoga regularly. They recorded almost 24lb of weight loss over the first year, and five years later had maintained …and more »

Kirstie Alley Is Your Fairy Godmother in Jenny Craig's New Ad (Adfreak)

Kirstie Alley reunited with Jenny Craig earlier this year and planned to lose 30 pounds. Now, she's back and gets to celebrate surpassing her goal and dropping 50 pounds.
The new ad below, while cute, has one distracting aspect: Alley is playing a weight-loss fairy godmother, complete with gown, crown and wand–which is reminiscent of when she played the Tooth Fairy in Toothless. According to a rep for the company this wasn't on purpose.
Instead, the ad was inspired by a Jenny Craig member who supposedly loved her Jenny Craig consultant so much that she wanted to call her a fairy godmother.
In any case, the brand is positioning itself to be an easy solution in the crazy diet world.
"Google 'dieting' and you'll see 468 billion results; it's overwhelming," said Mike Raymond, chief marketing officer of the combined Jenny Craig and Curves brands. "We went into this thinking that when someone makes the decision to lose weight ,we want Jenny Craig to be the simple alternative to all of that cacophony."

**CREDITS**
Agency: LRXD
Chief Creative Officers: Kelly Reedy (CEO) & Eric Kiker (Chief Strategy Officer)
Associate Creative Director: Mandy Stevens
Integrated Producer: Kristen Del Calzo
Production Company: Humble TV
Director: Rudi …

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